Going Ultra with Franco Uomo

HELIUM ULTRA’S

MAGNUM OPUS

While SWATI Couture was the first brand featured in Helium Magazine 15 years ago, Franco Uomo was our first advertiser. A luxury Italian menswear boutique on Santana Row, Franco Uomo built its business by mastering the luxury retail experience and service. But like most partners of Helium Magazine, Franco Uomo was more interested in our creative branding services and thus an endless partnership ensued that produced billboard campaigns and branded pop-up shops including the San Francisco Shirt Company, KASH Shoes and La Donna Bridal Atelier all on Santana Row.

After spending years mastering sartorial tailoring, Franco Uomo evolved into a Custom Menswear Boutique and entered the Helium Brand Incubator to reposition itself as the Preeminent Custom Menswear Boutique not only in Silicon Valley, but of the entire West Coast.