Reinventing SWATI Couture

SWATI Couture has been with Helium for over 15 years… In Helium Magazine’s inaugural “Elemental Issue,” SWATI’s “Goddess Series” was featured in an 8-page centerfold editorial for the 12”x12” Print Issue.

Photography by Jack Husting

The editorial would go on to be used on SWATI Couture’s website for nearly a decade, representing both the brand and the story behind it.

Photography by Jack Husting

Starting as Swati’s personal dive into femininity and authentic Indian heritage as she struggled to get pregnant, the brand represents more than a fashion label but a spiritual connection that she shares with her clients.

In 2021, SWATI Couture entered Helium Ultra’s Brand Incubator program where we refined and updated her brand messaging, logo, and design aesthetic to help drive new creative decisions. This included a brand new website and a redesigned studio space dubbed “San Francisco Bay Area’s Indian Fashion Temple.”

BRAND INCUBATOR SERVICES

• Brand Communication Strategy Document

• Brand Design, Identity, Messaging

• Purpose, Mission, and Vision Statements

• Website Design

• Retail Studio Design

In 2024, SWATI Couture reentered the Incubator program to finish off some final business capitalization (accounting setup, POS, inventory management, and custom communication and scheduling systems) to prepare to start scaling.