Reinventing FOG RALLY

Helium Ultra proudly announces FOG RALLY as the newest brand in our portfolio!

The FOG RALLY is an annual event produced by the Ferrari Owners Charitable Foundation (FOCF) that has become synonymous with elegance and energy, community and charity. The gala, drive, and weekend of activities is the premier community event for Ferrari owners and enthusiasts from across California and has generated over $2.8M for children in need since 2011 .

PHASE ONE: Incubation

FOG RALLY is beginning its brand reinvention journey in Helium Ultra’s Brand Incubator Program. This includes starting with a refreshed website and a social media strategy to boost sponsor and driver registration initiatives for the 2024 event.

Following the FOG RALLY 2024 event, Helium Ultra will produce a full Communication Strategy Guide leading the brand through a full redesign including new logo, branding, and refreshed website.

PHASE TWO: Going Ultra

Following the rebrand and the 2024 Social Media Video Strategy concept initiative, FOG RALLY will go into the 2025 rally with an entirely new brand strategy that will carry it into the next decade.

Stay tuned for updates and follow @FOGRALLY_FOCF on Instagram!